Le Groupe ISM a tenu le Jeudi 30 Janvier 2020 une table ronde de spécialistes du sport autour du thème « Enjeux et Défis du Sport Sénégalais à l’horizon 2022 ». Ce panel de discussions vient en avant-première de la Master Class en Marketing Sportif prévue du 25 au 28 Février prochain au sein dudit établissement.
La table ronde modérée par M. Kevin Yalale-Matufeni, délégué de LaLiga Global Network a eu comme intervenants Mme Mame Fatou Ndoye, journaliste sportive du Groupe Futurs Médias et de M. Ndongo Ndiaye, conseiller du chef de l’État en matière de sports. Après avoir fait une analyse profonde de la situation actuelle du business du sport au Sénégal à savoir le manque de moyens des clubs, l’absence de professionnalisme et l’incompétence de certains dirigeants sportifs entre autres, les panélistes se sont penchés sur les solutions adéquates. Il s’agit principalement de la formation des décideurs sportifs de demain pour que ces derniers puissent maîtriser tous les paradigmes du sport business moderne (les droits TV, le streaming, le marketing digital du sport, le sponsoring, etc.). C’est d’ailleurs dans cette optique que le Groupe ISM a lancé, depuis Septembre 2019, une formation certifiante en marketing du sport à travers une de ses filiales à savoir LaLiga Business School. Plus d’infos ici !
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